How to Create an Effective Advertising Campaign for Hospitality
If you’re working in the hospitality sector, you know just how important it is to target the right people and captivate them with on-brand content. Gaining brand recognition in the hospitality sector will bring you increased revenue and more loyal customers.
Here is how to create an effective advertising campaign while ensuring you don’t break the bank or harm the environment while doing so.
What is your message?
Before even beginning the brainstorming process, it’s important to ask yourself what it is that you want to tell your audiences.
Perhaps you want to create excitement around your packaged deals for Christmas and New Year’s Eve, or you want to advertise your new immersive hotel experience. Whatever your goal is, make sure it’s clearly communicated in your advertising campaign.
The last thing you want is a campaign that tries to hit too many goals, especially when there is such avid competition. Be precise, concise, and you’ll attract all eyes.
What is your marketing method?
Today, brands don’t settle for just one marketing method. They use a mix of marketing tools, both online and offline, to promote their business.
Your online presence is crucial. Platforms such as Instagram, TikTok, LinkedIn, and Facebook are ideal for getting your message across, but pick your channel depending on the ‘flavour’ of your brand. TikTok is ideal for attracting younger audiences and wow-ing them with your innovative content. LinkedIn, on the other hand, would appeal to professional audiences who are looking for a more sophisticated experience.
It’s best to work with a digital marketing agency to help you create an advertising campaign that spans across offsite platforms and your own website.
But let’s not forget about good old offline marketing. While many businesses are focusing their efforts on online campaigns nowadays, traditional marketing has a host of benefits that shouldn’t be neglected. It helps increase brand authenticity, can reach a wider audience, and offers you more control. In fact, it is the only way some brands can communicate their message effectively.
There are a variety of offline marketing methods, and here are the ones we can help you with:
- Advertising hoardings. Custom printed hoarding graphics can really make a statement. They’re on display 24/7 and can be used to advertise your new location or product in an eye-catching way. You can learn more about our exciting collaboration with Greggs and the benefits of creative hoarding graphics in this blog.
- Internal and external signage. Flyers and posters are an unsustainable way to promote your brand and services. Internal and external signage, on the other hand, can advertise your products and services without printing multiple pieces of paper. Moreover, you can be as creative as you want, and we can help you translate your ideas into custom designs. As an added bonus, they’re very cost-effective too.
- Digital signage. This is the most eco-friendly offline advertising method, as it eliminates the need for paper and instead uses LED and LCD screens. It has a longer life span, and you can change the message as you please, which also makes it cost-effective. Once our team of dedicated specialists installs it, you’re ready to make an impact.
Have you thought about your branding?
What is your unique signature that fuses colour with messaging and creative imaging? This is your branding, and it needs to be evident in all of your advertising campaigns.
Without cohesive branding that’s easily recognisable in your marketing campaign, customers are more likely to miss the message, and that results in less exposure and conversion. Consistent branding across multiple channels, however, can increase your revenue by 23%.
At Novograf, we aim to translate your branding into our signage and hoardings. Brand matching is a key service we offer to ensure that we create together a cohesive, vibrant, and eye-catching advertising campaign.
The hospitality sector is highly competitive, with new brands emerging every single day. But with clear messaging, cohesive branding, and the right use of marketing methods, you can create an advertising campaign that grabs your audience’s attention and converts.
Browse Novograf’s set of products designed to aid your advertising campaign, from hoardings to signage, and get ready to take your business to the next level.